Arts & Humanities

Vrin

Editorial: Scheidegger & Spiess

ISBN: 9783039422012

Pub: 2024-10-10

In 1990, Verner Soler, born in the village of Vrin in the Swiss Alps and educated as a primary school teacher, traveled to Los Angeles. His intended six-month stay turned into thirty years and counting. He studied photography and creative advertising in California, married and raised a child, and became a Creative Director with Saatchi & Saatchi in Los Angeles, where he leads campaigns for major global brands such as Toyota. His native mountain village of 250 inhabitants could not be more different from the metropolis of 3.8 million that has become his new home. Against the odds, Soler has tried for over more than three decades to maintain a connection to the place and the people he left behind.