Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Rowman & Littlefield Publishers
ISBN: 9781538176337
Fecha de Publicación:07/07/23
Precio: $65.00
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Descripción
Now in its fourth edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Robyn Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format.